In this business, we’re always concerned about recruiting. There has always been a lot of agent turnover, especially in the first 1-2 years. Why?
- Residential real estate is a highly entrepreneurial business venture. It involves a significant upfront cash investment with little promise of immediate return.
- It requires a lot of initiative-taking, and simultaneous willingness to listen carefully and learn proactively.
- It demands simple, but persistent communication with an ever-widening circle of family, friends, their contacts, and their contacts’ contacts — building a network of people who understand how you can help them buy or sell their home, or a friend’s home — here or across the country.
So, the success keys are invest wisely, work hard, communicate boldly — and don’t fear failure. And, do this in a work environment where you are surrounded and supported by experienced Realtors who care about your success — and are invested in it.
We’ve learned something very interesting lately, examining our market area statistics. Our agents produce 44% more business, per person, than the agents of our largest competitor!
That’s an astounding number. I think it proves several things — including the time-tested expression, “You are who you hang out with.”
We actively recruit new licensees, or people about to become licensed. We share the success of our newest people, and the commitment we demand of them in our 1-year “Success Track program.
We get a few new recruits. Our top competitor gets more. But we know ours are winning — for themselves, their families, and their clients. That makes all the difference!